Direct Mail ROI
According to a recent study from DMA, the median Direct mail ROI is 29%. Only seriously outpaced by email (124%), that return places direct mail as better than or virtually equal to popular digital channels like social media (30%), paid search (24%), and online display (16%).
How effective is direct mail advertising?
Direct mail was found to require 21 percent less cognitive effort. That means your message is absorbed more quickly and effectively. Brand recall was 70 percent higher among participants who were exposed to direct mail ads rather than to digital ones. The average ROI for direct mail campaigns is between 18 and 20 percent.
What is the response rate of direct mail marketing?
According to recent research, direct mail has a response rate of 5.1%. That might not sound like much, but when you compare it to 0.2% from online ads, 0.4% from social media platforms, 0.6% from paid search, and 0.6% from email campaigns, you can start to understand how significant that number is.
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